Smooth Rock Falls
Smooth Rock Falls, a small, bilingual town near Timmins, Ont., experienced a serious decline in population following the closure of the town’s main employer. To encourage businesses and individuals to move to the community, in 2017, the innovative Town Council launched a new marketing campaign for the town – Near North, Near Perfect – and created a variety of generous financial incentives. In partnership with Impact & Main, Beacon was hired to position Smooth Rock Falls as an ideal place to live and work and to generate earned media coverage and ultimately business leads.
Beacon developed and executed a media relations strategy that:
Levered a unique, compelling news hook; the availability of $500 serviced lots in town and on the golf course
Positioned Smooth Rock Falls as a safe, bilingual, affordable community with a regional hospital, library, numerous churches and French and English schools
More than 200 earned media clips including print and digital, national, regional and community newspapers, TV and radio
An audience reach of 29+ million people
More than one thousand inquiries from people and businesses interested in moving to Smooth Rock Falls