The lasting impact of brand communications during COVID-19
Although the omnipresent lines snaking up to grocery stores, shuttered restaurants, ubiquitous masks and fear of getting too close to...
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Katherine Clark
- Jan 30, 2020
- 3 min
How to respond to an unexpected news event
Watching The Grammys just hours after the devastating helicopter crash that killed basketball legend Kobe Bryant, his daughter Gianna,...
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Katherine Clark
- Sep 9, 2019
- 3 min
How to find the right PR agency
In today’s complicated world, where distrust is growing, loyalty is diminishing and missteps can go viral, a PR agency is an...
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Katherine Clark
- Aug 20, 2019
- 2 min
Key messages are more important than ever
It’s difficult to keep pace with today’s changing communications landscape as technological advances continue to transform how we receive...
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